Look at your logo, and then look at your competitors' logos. Is yours eye-catching and memorable when stacked next to theirs?
When you spread out all of your marketing materials on a table next to your competitors' materials, do yours get more attention than theirs? Do yours look consistent, high-quality and professional?
Make your small business look larger
Professional logo design and marketing materials enable you to build a brand that's larger than "just you" - and you'll be equally compensated.
Convey a sense of stability
If you've invested in a corporate identity package, it will reassure your clients that you plan to stay in business and will deliver on your promises.
Show that you're serious
about your business and about the services and products that you deliver to your clients.