We found J3 an exceptional company to work with. They added to our confidence that we selected the right company.
- Owner, Linda Losee White, Dos Corazones Vineyard
FREQUENTLY ASKED QUESTIONS
Web Design and Development
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Should I just buy a template website?
If you want to be like hundreds of other websites with no marketing, then yes you should. But, if you want to increase profits and increase your web presence, then having something custom built for you is the way to go. Every business is different and has different needs and ideas. Template websites don't account for these differences. You become trapped with what you get. While, templates are cheap, you get what you pay for. Some drawbacks to templates are; Often these web pages are difficult to optimize for search engines. They are hard to customize later down the road and may cost more money than it would to build a custom site. The HTML code generated may not be compliant with existing web standards. Files tend to be large sizes. The web page may take a bit longer to download and cause your customers to get frustrated and go to your competitor.
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What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Source: wikipedia
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How long does it take to build or redesign a website?
Projects should only take an average of 8 to 12 weeks to finish. If it includes significant engineering to support onsite functionality (such as e-commerce or content management) may take anywhere from 3 to 12 months.
Source: gotomedia.com
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How often should I redesign my website?
Average time per redesign iteration, with full-scale redesign and rebranding effort, every 2-3 years. Between the full-scale effort, site improvements should be made quarterly with measurable goals. Companies outsourcing to an outside firm, reserve 5-10% of your annual revenue for site improvements and marketing efforts.
Source: gotomedia.com
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What's the typical cost to build a website?
A design team includes at least three people -- a project manager, a site designer and a programmer. On average, it would take 50% - 80% of time per person for the project duration to complete the project. This means approx. 20 - 30 hours a week per person -- which is 60 - 90 hours total team hours or 75 hours per team on average. General applied costs for internal and contract resources is approx. $50 per hour, $3,750 per week times 8 weeks = $30,000.
Source: gotomedia.com
All websites are different and have different needs. The cost of a website is dependent on your needs and the needs of your customers. Websites can be designed for as low as $3,000.
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Do I need a Content Management System?
A Content Management System (CMS) is a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. In a CMS, data can be defined as almost anything - documents, movies, pictures, phone numbers, scientific data, etc. CMSs are frequently used for storing, controlling, revising, and publishing documentation.
Source: wikipedia
As Web content managers come more on the scene, it is easier and easier to put up Web pages with no knowledge of HTML. If you want to and have the time to update your website on a regular basis, then you will want a CMS. However, you don't need one if you have a good relationship with your web development company.
Printing and Print Design
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What's the difference between CMYK and RGB?
Red, Green, and Blue are "additive colors". If we combine red, green and blue light you will get white light. This is the principal behind the T.V. set in your living room and the monitor you are staring at now. Websites are designed using RGB.
Cyan, Magenta and Yellow are "subtractive colors". If we print cyan, magenta and yellow inks on white paper, they absorb the light shining on the page. Since our eyes receive no reflected light from the paper, we perceive black. The printing world operates in subtractive color, or CMYK mode.
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Do I have to find a printer myself?
Absolutly not! Working with J3 Media, we have printers that we do work with on a regular basis. We get better printing prices than you could get because we print larger quantities. Thus, passing on the savings to you.
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Will I save money if I print in black and white or only two colors?
The fact is that with today's technology and the printers that we use, there is no cost savings printing in only two colors. If you want to print black and white, sure it's cheaper, but it's cheaper! You won't have the same impact to the customer as printing full color.
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What's the difference between high resolution and low resolution?
In the printing world, images and artwork need to be high quality and be sharp after ink goes to paper. High resolution is when the image is over 266dpi (dots per inch). Most printers print at 133 line screen, you simply double that to get your dpi. It's an industry standard to keep all images at 300 dpi, making them high res. Any thing under the 266 dpi will be considered low res. What's this mean to you? When providing pictures or images to your team at J3 Media, make sure you providing quality images of 300 dpi.
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Should I print my marketing or just consintrate on the internet?
While printing is being used less and less, it's important to have a good marketing mix between your print marketing and your online marketing. People still like to read their magazines, clip out coupons from the stuff they get in the mail and they use those post cards when they get them. In short, it's important to utilize both.
General Questions
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Do I really need a budget and a plan?
Well, we have worked with many companies that don't have a marketing budget. Although, those companies don't have the same response as the companies with a budget. Think of a marketing budget and plan as a road map. You don't need a map, but it will take you a lot longer to get to your destination without one. The companies with this map have a clear and concise plan and direction to get to their destination and they get their with time to spare.
We at J3 Media have the experience of writing marketing plans. All you need to do is allocate the budget each month or yearly and we can do the rest.
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What's the best form of marketing or advertising?
The simple answer is that they all have their merrits. Wether its a post card, new website or even a vehicle wrap, it all just depends on your company needs and how to best reach your customers. We can help figure that out for you and figure out where your money is better spent.
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Do I need to brand business and its products?
Frankly, the answer to this question depends on whether or not you want customers to identify your product with something they will remember. Brands are nothing more than a set of associations that, if properly communicated, will result in potential customers associating a message with the product. So, do you want to those return customers or be a one hit wonder?
Source: Marketing Profs
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What's a tag line and do I need one?
In short (because tag lines are short :), a tagline is simply a short set of words that companies use to associate with their company or brand...like the NY Times "All the news that's fit to print" or the Yellow Pages "Let your fingers do the walking", etc. These taglines, while clever, should also be highly relevant to your customers.
Source: Marketing Profs
Do you need one? It really depends on your business and how you market yourself. With J3 Media, you will have very talented copywriters and marketers at your fingertips to help come up with that perfect way to describe your company or product.
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FOR MORE INFORMATION
For Web Design and Print Marketing, Call Us At:
702.530.9250
To give us more information about your project, please click the link below and fill out a short survey form.
