Magaizne Advertising

PROJECT DETAIL:
This ad was designed to testing the effectiveness of how the design would work and stand out against all the other ads in the book. This ad ran in Peterson's Four Wheel and Off-road and Four-wheeler magazines.

Direct Mail Examples

PROJECT DETAIL:
With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

Randy's Girls 2007 Calendar

PROJECT DETAIL:
This calendar was mailed to more than 20,000 customers in a custom envelope. The company also hands out the calendars every year at the SEMA convention in Las Vegas. Part of the strategy to get more people into the booth, the girls are always set in the front of the booth to autograph the calendars.

Randy's Newsletter

PROJECT DETAIL:
A single 11 X 17 sheet, 4/4 folded twice and tabbed. This is one of the quarterly newsletters that highlighted; new product, tech tips, company profiles and information about differential parts. It was designed to follow the branding standards.

Randy's Self-mailing Pocket Folder

PROJECT DETAIL:
This self-mailing pocket folder or media kit was designed to operate much like a FedEx envelope. Spending more money on over-sized envelopes can often cost more than a custom design. These were sent out to people requesting catalogs and information about the company.

Randy's Girls Calendar Envelope

PROJECT DETAIL:
The Randy's Girls Calendar has been the most effective direct mail campaign since it's debut in 2006. The calendar has always been mailed with catalogs and other promotions. To send these items to customers a custom envelope was created.

Randy's Retro Direct Mail, Part One

PROJECT DETAIL:
This tri-fold mailer was sent to 10,000 prospective retail customers obtained from Four Wheeler magazine. This retro theme was crossed over into an entire campaign that includes t-shirts and posters as give-a-ways. The poster was pollybagged with 300,000 "Four Wheeler" magazines. A follow-up mailer to the same list was mailed. It spotlighted an "A" moving product line.

Randy's Retro Direct Mail, Part Two

PROJECT DETAIL:
This folded mailer was sent to 10,000 prospective retail customers obtained from Four Wheeler magazine. This retro theme was crossed over into an entire campaign that includes t-shirts and posters as give-a-ways. The poster was pollybagged with 300,000 "Four Wheeler" magazines. It spotlighted only one product line.

Differentials Book Cover

PROJECT DETAIL:
This is a book written by owner Randy Lyman and co-author Jim Allen and a how-to guide on everything you need to know about vehicle differentials. You can find this book online at Amazon.com and ringpinion.com or by calling Randy's Ring & Pinion.

USA Standard Gear Logo

PROJECT DETAIL:
Logo design for a new product line. Logo was used in packaging and all promotional material.